Tuesday, March 15, 2016

Everyone is a Nerd Now, and I Really Don't Know How to Feel About That

There's a high school memory that always surfaces in my mind when the mainstream success of “nerd culture” is mentioned. During my sophomore year, a group of friends and I started a video game club. The idea was the brainchild of a friend of mine and I wholeheartedly supported it. We eventually found a faculty adviser, wrote up a constitution, and had the first club meeting. I can't remember what exactly happened during the first meeting, but I remember the subsequent meetings being full of Smash Brothers, Street Fighter and the usual political infighting. I don't know how the last thing came up, but I do know it lead to the eventual demise of the club.

Aside from the Smash tournaments, and the political intrigue, I remember the newsletter. The founder of the club created a layout for a one page newsletter. We'd all contribute articles and then pass out the newsletter as fliers to other students. I remember standing around in courtyard area during the lunch period, with a small stack of newsletters in my hand. I wasn't a very outgoing person to begin with, so to approach people I've never met and hand them a flier about a club they'd probably wouldn't care about was a test in itself. Eventually I worked up some courage to approach a group of guys sitting around a bench. I handed one of them a newsletter and explained the specifics about the club.

“Thanks man!” He replied, with a smile. “Do I get a free Xbox?”

I looked at him, eyes narrowed, not really understanding what he was implying. “No, it's a video game club,” I answered, lamely. Part of me knew he was screwing with me, but I still tried to represent the club to the best of my ability. I stood there, hoping he would say something to the effect of 'just kidding,' or even a 'just kidding, bro.' Instead, I was met with awkward silence.

“Okay then,” he said as he balled up the newsletter and tossed it to the ground, winning a round of laughter from his friends as I walked away, angry and confused.

I know it probably makes me petty to hold onto this memory, but I imagine if a student would try to start a video game club at his or her high school today, it'll be met with a more positive result than this. I have never been back to visit my old high school, and I don't ever plan on it, so as far as I know there could already be a thriving video game club already. Which is a good thing.

At this point, it's important to take a survey of current popular culture: the video game industry is bigger and generating more revenue that the movie and music industries. The biggest blockbusters over the past few years have been based on comic book properties. Game of Thrones is a big deal to a whole lot of people. Big Bang Theory, despite being a veiled insult to nerd culture (another article for another time), is one of the most popular sitcoms on television today. Pewdiepie is the biggest youtube star in the world (his cameo on South Park can attest to that, I think) and his content revolves around playing video games. In short, we won. 'Nerd' properties have seeped its way into mainstream popular culture in a big way. I'm not trying trying to say that this has never happened before. X-Men and Blade were huge comic book films, and Lord of the Rings made a big splash at the box office. Hell, pulpy space opera, Star Wars redefined the movie industry in the 1970s, but, for some reason, it seems prevalent today, than ever before.



With that said, I should be happy. I can go into any Hot Topic store and buy a Legend of Zelda tee shirt. A few years ago, it was much harder to buy video game related merchandise like tee shirts, mugs, keychains, etc. And don't get me started on how much Gamestop's influence has grown in the past decade. Despite Gamestop's alleged shady business practices and treatment of its employees, I'm still pretty happy about how accessible buying games and 'nerd' related paraphernalia has become, even though the gross mass commercialization of such properties has some negative side effects. Young people growing up in this generation have no need to know the history of the culture to take part in it, which leads me to my next point.
He has tattoos. That means he's cool.

I want to quote an episode of The Cleveland Show. Cleveland Jr. visits ComiCon and is waiting in line with his fellow nerds, when he makes a controversial statement: “I think Firefly is overrated” or something to that effect. Everyone gasps in disbelief. Cleveland goes on to clarify his opinion (again, I may be botching the quote), “It's about a ship full of Han Solos. If everyone is Han Solo, no one is Han Solo.” That's kinda how things are today. 

Everyone is a Nerd, if the box office results of Star Wars: The Force Awakens and Avengers will tell you anything. Current pop culture has made everything much more accessible to everyone. The marvel movies are excellent primers for their comic book counterparts. Marvel and DC are resetting their universes every other week in order to give new readers jumping on points and Disney axed the Star Wars expanded universe completely to make a new one more focused on the original trilogy timeline. Right now, it's a better time and ever to be a nerd, but when everyone is a nerd, no one is a nerd. Let me clarify.

If you can remember a few paragraphs ago, you can also remember I'm a petty man (and this is the part of the article where that will show, and where it becomes sort of an unstructured rant). So, part of me, the petty part of me, isn't exactly happy about this new transition. I've never been a huge fan of comic books, but I was into The X-Men for a long time and I've read a lot of Scott Snyder's run of Batman, so I say that I know a little more than the average Marvel Cinematic Universe fan (can you see the bitterness creeping into my prose, yet?). The Star Wars expanded universe was more of my expertise. The Thrawn Trilogy is just as good as the films, in my opinion. When the EU was axed so J.J. Abrams can remake A New Hope, I was filled with a lot of anger. The EU and its games, novels and comic books supported the interest in Star Wars when there wasn't a lot of new movies on the horizon. I can understand getting rid of the complex web that the EU weaved, so the writers could can stretch their arms and have total creative freedom to create something new, but instead this reiterated how much the original trilogy is loved and how much the prequel trilogy is hated. The Star Wars franchise moved forward, but remained motionless at the exact same time. It it's wake was the destruction of the EU and any hope that people will give the prequel trilogy another look. I was also left behind in the ruins, picking up torn fragments of Timothy Zhan's legacy. I know that the books will always be there, on my self, to read again and again, but it's detached from the official timeline. The big box office pay day The Force Awakens received tells me no one cares, or at least a minority of fans care.

The more interesting Star Wars trilogy.

I guess the point I'm trying to make is that nerd culture and franchises related to nerd culture are bigger and more visible than ever, but they're also shallower than ever. I'm and old fossil, I'm a bitter grumpy old man, and that's probably why I can't fully enjoy the new nerd culture. Things are changing, and I can't get used to them. There are kids on my lawn and I can't get them off no matter how hard I shake my cane at them. The younger kids from the city are coming over and knocking over my trash cans and taking baseball bats to my mail box, calling me a noob.


On the other hand, grumpy old man or not, I can go into a store at the mall and buy a Legend of Zelda tee shirt. I can talk about Star Wars and comic books with all of my co-workers. Nerd stuff is cool and, inherently, that's a good thing at its core. However, I still don't know how to feel about it.  

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